Essay on The Effects of Gender on Prisoner Interactions

In the past prisoners, both male and females, were simply treated as slaves of the state. Wardens had the freedom and discretion to maintain prisons as they wanted. This meant there was no outside interference. That definition for prisoners was derived in the case Ruffin v. Commonwealth (1871). The Supreme Court decided that forfeiting liberties and personal rights were consequences of the crime committed. Prisoners were viewed as slaves. In addition, losing citizenship rights meant losing the ability to complain about living conditions (Peak, 2010). Women and men were subjected to horrible prison conditions in which the living conditions were fifthly, overcrowded and harsh. Often times they were beaten and sexual abused by male†¦show more content†¦The reason is that females were considered to be good candidates for rehabilitation. The suggestion is that female offenders were viewed as less dangerous than male offenders. Overtime, gender has led to women being pr otected and punished. The earlier notion of women-centeredness of women’s prisons no longer exists. There is more emphasis on a criminal being a criminal. At the same time, males still suffer harsher penalties compared to females within the criminal justice system. In prison, women are considered to be less violent than male inmate. This difference is not taken into account upon constructing prisons for female offenders. In fact, construction is based on the correctional model about men being violent. Each gender interacts within prisons differently as well. For instance, males form gangs within prisons. They act territorially and fight to maintain power. In addition, men are more likely to congregate by race. On the other hand, females look to form small families that are not racially specific. Women will fight due to jealousy. However, they are more likely to vent their hostility upon themselves through self mutilation. The way the prison is set up also creates a difference. Prisons for males dived prisoners via classification based on the dangerousness of the crime. In contrast women’s prisons generally allow incarcerated women to mix freely (Stuart von Wormer Bartollas, 2011).Show MoreRelatedCriminology And Sociology : C riminology1296 Words   |  6 Pageswill respond to crime with regards to policy changes and its place in the media (Australian Institute of Criminology: 2015). Sociology is the scientific study of human social interactions in a societal context (Calhoun, 2002). As sociologists study anything human related they can examine anything from the smallest interactions between everyday people to vastly complex international or multinational relationships. Within this they attempt to understand the social processes; that is why humans thinkRead MoreRelocation Blues and Deliberate Indifference971 Words   |  4 PagesGender conflict is an issue that still exists within our society, long after the days of the Women’s Rights Movements and the division of career opportunities amongst men and women. While many times women are the ones facing obstacles, there are several instances in which the U.S. Prison System has made it harder for men to deal with their convictions. In Joanne Mariner’s article, â€Å"Deliberate Indifference,† she thoroughly describes the horrendous acts of rape and assault that occur within prisonRead MoreFemale Prisoners With Mental Health Issues1521 Words   |  7 Pages â€Æ' Multiple sources confirm that the population of female prisoners is rapidly increasing in the United States. The population now far exceeds one million prisoners (Bloom Covington, 2008) (Lewis, 2000). It is pertinent to recognize the group of female offenders with mental illness; they are a group that is seldom considered when pondering societal groups relating to communication. Through substantial research, several issues that ail this community have been distinguished and can be connectedRead MoreThe Problems Faced By Women Prisoners1468 Words   |  6 PagesGender stratification has always remained a problem in our society. It is only women who suffer from the discrimination they have been fighting for their rights for decades. Women in prisons has now become an upcoming issue they are one of the fastest growing segments of prison environment around the globe. The prisons are built to punish people for the crime they committed and make them a good person before they get back to the society rather than harming them when they come in and making it difficultRead MoreGender Norms And Practices Within Private Organizations793 Words   |  4 Pages The authors suggest that the study of gender norms and practices in private organizations should be used for future research on the role of gender in public management. Gender norms are defined rules that govern behaviors based on one’s sex. The article states that gender norms are established through repeated interpersonal interactions, which lead to informal rules and expectations developed over the years. It is also mentioned that gender norms are established in the work environment by theRead MoreCorrectional Officers Vs. Prison Guards1372 Words   |  6 PagesUnited States. Evidently, I will further demonstrate the unlawful misconduct among those in positions as correctional officers, the reason for their misconduct, and their effects on inmates. Correctional institutions regarding to the prisoners throughout the United States vary in population, classification of offenders, race, and gender; however, the administrators within each institution remain consistent and are set forth to abide by certain regulations. Correctional officers are responsible for countlessRead MoreDissertation Proposal1301 Words   |  6 PagesDissertation Proposal: An investigation of empathy and social problem solving among different bullying groups: A study of male prisoners. A. Formulation of Research Question ‘What works’ research suggests that cognitive behavioural interventions produce the most effective recidivism results among offender populations. Therefore, it would be just to suggest that this type of intervention would be beneficial when reducing bullying and victimisation within the same population. CognitiveRead MoreWe Can Not Deny Society s Progression Of Social Equality Essay1187 Words   |  5 PagesWe cannot deny society’s progression of social equality, however, it is imperative that we not only understand the inequalities that are presently riddled in our social framework, but also understand how inequalities effect people at both micro and macro levels and how they intersect. Acquiring some base knowledge of institutionalized inequalities is fundamental to any attempts in rectifying (or easing) social injustices. Using Patricia Hill Collins’ Intersectionality theory, along with Omi and Winants’Read MorePrisons Are Exclusive Frameworks Of Interaction1560 Words   |  7 PagesPrisons are exclusive frameworks of interaction as they are highly controlled environments and are not influenced by the type of social conditions to be found in the public domain or any other type of governmental service. The everyday interaction that occurs between inmates an d correction officers which can often span years depending on the length of incarceration of the inmate and the period of employment of the officer, will inevitably produce relationships that are not appropriate no matterRead MoreGenderless Identity Does More Harm than Good989 Words   |  4 Pagesdeeply sorry for Storm, a child who would have grown up normally like everyone else around him/ her, everyone else except for his/ her two brothers. However, a decision was made by Storm’s parents to break the convention of identifying children by gender, and as a result the chance for Storm to be raised like others. Storm’s parents, Witterick and Stocker are indeed doing something wrong. Their extreme and unusual parenting decision will make Storm a lifelong victim of prejudice. According to

Process For Improvement Of Time Management - 1439 Words

Process for Improvement of Time Management Good leadership involves many characteristics. Time management is one characteristic in leadership, which is hard for many nurses to accomplish. Time management involves proper planning, implementation of the plan, and excellent organization of time without wasting time (Said, 2014). Improvement in time management skills is something every good leader should strive to achieve. The importance of time management is something that nursing students understand. As a nursing student, as well as a mother, a wife, and full time nurse, time management is something that just has to happen, or nothing gets done. People with time management skills are able to perform multiple tasks within a certain amount of time (Ebrahimi et al., 2014). Multitasking is just part of everyday, in the life of a nursing student, but I would like to increase the effectiveness of my multitasking, by improving my time management skills at work. Time management is something th at I need to change for the better, and I am going to use the Plan-Do-Check-Act (PDCA) cycle to help. The PDCA cycle includes formulating a plan, performing a plan, assembling data, and figuring out if the design works or inevitably needs changes (Neuhauser, Myhre, Alemi, 2004). Plan (P) The idea of the process is to alter my time management, for the better, at work. This process will be completed by preparing time for planning, at least 30 minutes nightly. Implementation of the plan willShow MoreRelatedEssay on The Role of Continuous Improvement in Management1203 Words   |  5 PagesWhat is Continuous Improvement? Continuous improvement, defined by www.businessdictionary.com as â€Å"Programmed, and an almost unbroken, flow of improvements realized under a scheme such as Kaizan, lean production, or total quality management (TQM)†. Evans and Lindsay defines continuous improvement as incremental changes, which are small and gradual, and breakthrough, or large and rapid, improvements. They go on to say that the improvements may take on several forms such as enhancing value to theRead MoreQuality Improvement Practices Within Organizations1678 Words   |  7 PagesQuality Improvement Practices Quality management is a structured approach to organizational management that seeks to improve the quality of products and services through continual refinements in response to continuous feedback (Gharakhani, 2013). Thus, it necessitates the consistent application of the appropriate human and technical processes, tools and techniques. A strategic quality strategy will be effective only through long-term commitment and dedicated application by executive management and allRead MoreEagle Ottawa And Contemporary Management Techniques1068 Words   |  5 PagesEagle Ottawa and Contemporary Management Techniques Eagle Ottawa supplies leather for the automotive industry and routinely applies many contemporary management techniques including, but not limited to, total quality management, sustainability, benchmarking, lean management and the theory of constraints (Korc, S., personal communication, 2016). Unfortunately and despite the use of these management methods, Eagle Ottawa is currently in fire-fighting mode for quality spills of different origin andRead MoreKaizen1129 Words   |  5 PagesKaizen The Japanese Strategy of Continuous Improvement What is Kaizen? Kaizen means improvement. Kaizen strategy calls for never-ending efforts for improvement involving everyone in the organization – managers and workers alike. Kaizen and Management Management has two major components: 1. Maintenance, and 2. Improvement. The objective of the maintenance function is to maintain current technological, managerial, and operating standards. The improvement function is aimed at improving currentRead MoreFinding The Customers Needs And Preferences1346 Words   |  6 Pagesprocesses according to customer satisfaction. The time span for completing an online survey is shorter when compared to any other traditional research method. It is not required to wait longer for responses from the respondents as they are almost instant on collecting the data. The online survey is quicker and cheaper than any other research methods like mail surveys, interview methods and etc,. The results of online surveys can be accessed at any time. The recorded responses are more accurate as theyRead MoreQuality Improvement And Risk Management1381 Words   |  6 Pagesthis manual to introduce new employees to the basic concepts of risk and quality management within the institution. This manual meets the institution’s initiat ive for continuous quality improvement within each department and the opportunity to mitigate areas of risk whenever possible. In order to accomplish this goal, it is important for the new employee to be able to identify what quality improvement and risk management mean within the institution. The institution believes that when employees areRead MoreAnalysis Of Ibm s Six Sigma1170 Words   |  5 Pages â€Æ' INTRODUCTION Six Sigma is a business management strategy originally developed by Motorola, USA in 1981. As of 2010, it enjoys widespread application in many sectors of industry, although its application is not without controversy. 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It is believed that an organization must constantly measure the effectiveness of its processes and striveRead MoreRisk and Quality Management Assessment Summary1698 Words   |  7 PagesRisk and Quality Management Assessment Summary Risk management is the practice of measuring risk and creating strategies to accomplish the risk. In ideal risk management, an arrangement process is shadowed whereby the risks with the maximum loss and extreme probability of happening are controlled first. However, the procedure can be hard, and maintaining between risks with high possibility of occurrence but lower loss and risks with high loss but lower possibility of occurrence can often be mismanagedRead MoreHow Quality And How It Can Benefit Our Business1554 Words   |  7 Pageswill tell us the following: †¢ what quality is and how it can benefit our business †¢ what can be learned from the history of the application of quality management †¢ the contribution that improved quality control, quality assurance, and quality improvement approaches can make in our business †¢ the need for our company to adopt quality management principles and how they will benefit our business †¢ how the application of the PDCA cycle can help us to improve and maintain quality standards †¢ how flow

Guns on Campus Free Essays

It is obvious all across America that I can handgun is by far one of the most deadly weapons out there. It is also obvious that a high percent of college students have a drug and or alcohol problem and every student is exposed to both. What happens when you combine both of them? Violence is what happens. We will write a custom essay sample on Guns on Campus or any similar topic only for you Order Now We have organizations of uneducated students and adults, such as the SCCC (Students for concealed carry on Campus), that are ignorant because they believe a handgun will make them more safe. However, they are very mistaken. The fact of the matter is a gun can’t save somebody from another gun. People argue that in situations such as 2007 Virginia Tech a student could have taken the shooters out. However, that is not the case. The shooters were taken the first step. They already had their weapons drawn and would have took out anyone out in their way. In most cases if a student is armed they will take them out first. This isn’t even accounting for students and or faculty that could get hit in the crossfire. We can’t turn a school into a battlefield. College students are associated with drugs and alcohol. That is a fact. All of a sudden you allow guns on campus and you have students taking them to parties and wielding them while under the influence. Even good Samaritans get impaired while using any substance. Not only does this put students and faculty in danger but it puts police and security units in danger as well. Above all, society is in danger. There are children and families that live within the community that don’t need drunk and high students running around with weapons. Intimidation: Is another reason why handguns shouldn’t be allowed in the school area. Imagine being in a teacher shoes and having a student who you heard or seen carry a firearm to your classroom. What if you have a fear of handguns? Would you be compelled to give him a better grade out of fear? Would you be scared to confront him? We need to take account for all the people who get involved for one person bring a gun to school and the people involved is everyone. Imagine being another student and having to sit next to a student who is known to be carrying or you have even seen carrying. Possibly you have the same fear as the teacher scenario. This kind of situation needs government intervention for the physical and mental protection of others. Another key fact is that the college scenario is big for racial violence and gang violence environment. Also, that is immaturity related. Our country already has enough racial and gang related violence that we don’t need to influence in the college environment. In the big picture allowing concealed weapons on campus will increase violence How to cite Guns on Campus, Papers Guns on Campus Free Essays string(54) " within 50 miles of them, an overwhelming likeliness\." Guns on College Campus Should guns be allowed on college campus? Kenton L. McGowen Abstract This paper will determine whether guns have a place on college, and school campuses. The conclusion that the paper reaches is that students who have guns will be tempted to use them, especially at universities and colleges that are full of drug use, stress, and anxiety. We will write a custom essay sample on Guns on Campus or any similar topic only for you Order Now The mixture of guns into a formula like that is simply not conducive to a safe environment. This paper will take evidence from experts, as well as state rulings to show the two sides of gun control in regards to school campuses in order to answer the question: Should guns be allowed on college campuses? The constitution of the United States guarantees our right to bear arms in order to defend ourselves, but where does the line fall where it is ok and not okay to carry weapons? The debate has shifted from restaurants, to stores, and now to schools. It is recently that the question has come up, should college campus students be allowed to have guns? The question is a safety issue and mostly centers around a need for the preservation of life on these campuses, and whether or not the guns are absolutely necessary to have. It has been spurred on by the recent slew of school shootings that have hit areas of the country, most notably Virginia Tech in 2006. There are valid argumentative points to both sides, however. As previously mentioned, the constitution of the United States guarantees the right to bear arms and also that no laws should be made abridging that freedom, so while some cry for safety and moderation, others simply say that it is unlawful to prevent guns from being anywhere at any time. Of course, it is unlawful as well to murder with those guns, and the penalties tied to that are seen as a deterrent in themselves to gun violence. The crimes committed with guns are already a violation of gun laws in themselves, so it is beneficial, in some thought to carry guns on campus to protect and deter against such crime. This is especially true when you consider the amount of school shootings that occur on campus’s in modern times. That is where the question stems from in the first place. It is, however, conducive to gun violence to have guns around. Many of liberally biased media and their followers argue that guns have no place on college campuses. They dispute that these campuses are meant to be institutions of higher learning and not places to harbor fears of being shot by someone. Someone who is going to commit a crime with a gun has no respect for gun laws to begin with (which say that you cannot commit a crime with a gun and therefore we cannot expect them to abide by societal norms and not commit crimes with guns). This is especially true on college campuses because campuses are meant to be learning institutes and thus guns do not have a place in them or are a necessity at them. Also, it is my opinion that fighting crime should not be dealt with by the average citizen and that that is why we have police that we pay taxes for. The citizens should not have to engage in a shootout, when there are trained policemen to deal with that issue and that should be utilized in such situations. Society does not need to take it upon them to deal with a deranged minority, and should have their tax dollars utilized to do so, as it should be. Also, when you consider the low amount of shootings that do occur at schools nationally, it almost comes off as illogical to allow gun carry to happen on campuses when the need for them is miniscule. An entire policy shift is not needed to deal with a deranged minority, but in order is a possible restructuring of policy to make campuses less vulnerable to the possibility of an attack occurring. Alternatives exist to controlling gun violence that does not include allowing a completely armed society or student body to deal with it. A completely new policy is not what is needed to stop gun violence from occurring on campus’s, but a strengthening of the old policies is definitely needed in order to prevent future attacks on student bodies, as we’ve seen in recent years. Gun Massacres do have an end to them but the steps to end them must be taken before we can say that we will have come close to eradicating the problems that cause gun violence to occur in the first place. Perhaps new policy could include keeping police stationed at strategic points on campus to better respond to threats right when they are called in, or arming security guards better, or perhaps doing random gun sweeps to make sure that no guns are on campus. These things would be more effective than arming, or allowing, an entire student body that could use he guns for anything. However, those opposed may see this as an infringement against gun rights, as Colorado found it recently to be in violation of state law. There is no evidence that says a well armed society is a polite society sans a quote popular amongst right wingers, and in this case it makes no sense to arm a society that would possibly not react in the way that is foreseen, especially if the consequences could be a lot w orse than is intended. On the contrary, schools are generally safe areas, as evidenced by the isolated incidents of school shootings. Rubino, 2012) When the sheer number of schools in the United States is brought into account, and how few gun violence incidents there are, it makes sense not to arm a student body against a threat that likely will never occur within 50 miles of them, an overwhelming likeliness. You read "Guns on Campus" in category "Papers" A gun free campus is preferred to one with an abundance of guns and an atmosphere of paranoia that would follow suit in the case of it. The absence of guns on a school campus, or university campus would generally render a safer atmosphere, as well as one bereft of paranoia and anxiety from those who so choose not to carry guns with them. Additionally, forcing guns into places where drinking and drug use is common may increase victims to gun violence, as alcohol impairs judgment and may not be the safest thing to have weapons around. (Brady Campaign, 2012) The policy that protects students should be changed, but as far as allowing guns to be everywhere, it may be too much to ask that an army of students be at the disposal of a school that likely will never in its existence see an incident in which guns are used against the student boy from a deranged lunatic bent on absolute chaos on the campus. Proponents of gun laws for schools that would allow open carry to be an acceptable practice on school campuses cite that schools violate state laws, in some cases, when they do not allow students or faculty to concealed carry while on campus’s. This was the reason for the decision from the state of Colorado recently to allow guns to be carried by students and faculty on campuses, as long as they have a concealed weapons license. The law previously did not extend to the University of Colorado, and the court recently ruled that it is unlawful that it does not. (Coffman, 2012) That raises the question of whether guns should be allowed on campuses in every state with laws allowing for concealed carry practices. Is it unlawful to deny those the right with a concealed weapon license to be able to carry guns on campus’s, regardless of their intention? It seems that the law could have some holes in it, notably it would if the licenses to concealed carry were not checked. If concealed carry became a norm, how would anyone be able to tell the difference between those with a concealed weapon license and those without who brought the guns to commit less than noble acts upon a student body or a faculty member? The line easily could be blurred between who is there with honest intentions and who is there without. It could be, due to open concealed carry on campus’s, that one would be ‘undercover’ through a norm of concealment, in which they too brought a concealed weapon and it was not thought anything of due to others around having concealed weapons. In this scenario, no one would question the legality of the weapon and it would then become a matter of guessing who was there with a license and who was not. This kind of guessing game is dangerous, and if weapons were forbidden on campus’s, or only allowed to faculty members, it would then be easier for law enforcement, the student body, and faculty to determine who was there with the wrong intentions. All they would need to do would be to look for the gun. School shootings have been in the news in recent times, especially the massacre at Virginia Polytechnic Institute (Virginia Tech) which claimed over 30 lives. The question was raised â€Å"should students be allowed to have guns in order to prevent attacks like this from happening? † some said that if someone would have been armed that the attacker would have been subdued and many lives would have been saved. The argument is made, essentially, that a well armed society would be able to engage in a shootout on an attacker that was committing gun violence and that it may deter the attack from happening in the first place. Recently, 13 states are considering legislation that is aimed at creating concealed carry laws on college campuses. (Smalley, 2008) As of current, Arizona is trying to pass a bill to allow concealed carry on campuses, and Utah is the only one that does allow. (Edwards, 2011) This may not be entirely true, however, as someone committed to gun violence is going to commit the act anyway, and lives will still be lost. As a college student, the thought of someone going crazy with a gun is scary to me and is something that I worry about from time to time. It is naive to think that there are no guns on college campus’s right now, and their legalization may just give law enforcement one less thing to worry about so they can focus on who is a threat with weapons and who is not. Additionally, school shootings have been stopped before due to teachers carrying guns, and it may be useful to allow them to continue to do so. (Hanford, 2008) However, as was pointed out earlier, it does not necessarily mean that everyone should have a gun. A college or university is meant to be a place of learning and it is no place for guns to be had at by the students, unless their intention is to cause problems with them. What is the point of having guns there, anyway? To me, it makes no sense to have one on a college campus and any reason that one would have one besides being law enforcement is completely invalid. As was stated earlier, if guns were banned on campuses across the country, it would be easy to determine who was there with the intention to act as an assailant against a student body, and who was not. A good balance between these though may be allowing staff members to have one in the classroom just in case a Virginia tech incident were to occur again, but arming the student population is not necessary at this time nor will it accomplish anything that would see fruitful results for a country with a relatively low amount of school shootings when compared with the amount of schools there are in the country. It will lead to more gun violence and make the campus’s a much less safe place than it was before the days of students being allowed to have guns on them freely. In conclusion, guns have no place in the school environment and there are plenty of opportunities to defend students before another disaster strikes the campus’s like happened at Virginia tech or other schools in the past. The alternatives that exist are possibly arming the staff which would make campuses safer by acting as a deterrent to any armed attacks that might occur, but a learning facility is just that, for learning, and it should not incorporate the allowed carry or use of guns on them. A school should remain a school, and it should not be a place that others fear getting shot at or being attacked, and if guns are allowed then the likelihood just goes up for that kind of senseless attack to occur on a campus, so it is in the best interest of everyone if guns are not allowed on campus’s. Though it is an abridgement of the second amendment, sometimes things must be abridged in order to achieve safety for all. Personally, I feel rights should sometimes be subverted in the interest of public safety. The benefits of allowing guns on university campus’s are only that of stopping a potential attack, but those come up only once in a blue moon and entire policy should not be changed to accommodate it. The debate will always rage, as long as the constitution says that gun rights extend to everyone. There will never be a final solution to this problem, but the track record of safety for schools so far must be taken into account and for the most part they are safe. Whole new policy is not needed, but an understanding that sometimes shooters fall through the cracks. It is an understanding of humanity and its side effects of existing that will plague us for as long as the species of humans is around. Humans are by no means perfect, and neither will their shooting track records, but human life is invaluable and a restructuring of policy to better protect it is something that could be in order very soon. Works Cited Coffman, Keith. â€Å"Colorado court says students can carry guns on campus. † Reuters. Reuters News Agency, 5 Mar. 2012. Web. 5 Mar. 2012. . Edwards, D. (2008, January 17). After Tucson shootings, Ariz. Republicans push for guns on school campuses | The Raw Story. The Raw Story | America’s #1 completely independent news and politics source. Retrieved February 29, 2012, from http://www. rawstory. com/rs/2011/01/17/shootings-ariz-republicans-guns-school-campuses/ Hanford, D. J. (n. d. ). Does Concealed Carry Make Sense In Schools And On Campus? – Facilities Management Educational Facilities Feature. Facilities Management Cost-Saving Ideas, Jobs, Experts, Technologies, Products, Articles, News, Education and more for Industry Professionals. Retrieved February 29, 2012, from http://www. facilitiesnet. com/educationalfacilities/article/Does-Concealed-Carry-Make-Sense-In-Schools-And-On-Campus–10070 Rubino, T. (2012, February 19). Should guns be allowed on school campuses? – CBS 5 – KPHO . CBS 5 – KPHO – CBS 5 AZ KPHO | Phoenix, Arizona, breaking news, weather,channel. Retrieved February 29, 2012, from http://www. kpho. com/story/16955378/should-guns-be-allowed-on-school-campuses Smalley, S. (2008, February 14). More Guns on Campus? The Daily Beast. The Daily Beast. Retrieved February 29, 2012, from http://www. thedailybeast. com/newsweek/2008/02/14/more-guns-on-campus. html Woods, J. (2011, March 27). Allowing guns on campus won’t make schools safer – Houston Chronicle. Houston News, Sports, Business, and Entertainment – The Houston Chronicle at Chron. com – Houston Chronicle. Retrieved February 29, 2012, from http://www. chron. com/opinion/outlook/article/Allo wing-guns-on-campus-won-t-make-schools-safer-1690745. php How to cite Guns on Campus, Papers

Fanhrenheit 451 Essay Example For Students

Fanhrenheit 451 Essay For more than half a century science fiction writers have thrilledand challenged readers with visions of the future and future worlds. These authors offered an insight into what they expected man, society,and life to be like at some future time. One such author, Ray Bradbury, utilized this concept in his work,Fahrenheit 451, a futuristic look at a man and his role in society. Bradbury utilizes the luxuries of life in America today, in additionto various occupations and technological advances, to show what lifecould be like if the future takes a drastic turn for the worse. Heturns mans best friend, the dog, against man, changes the role ofpublic servants and changes the value of a person. Aldous Huxley also uses the concept of society out of control inhis science fiction novel Brave New World. Written late in his career,Brave New World also deals with man in a changed society. Huxley askshis readers to look at the role of science and literature in thefuture world, scared that it may be rendered useless and discarded. Unlike Bradbury, Huxley includes in his book a group of peopleunaffected by the changes in society, a group that still has religiousbeliefs and marriage, things no longer part of the changed society, tocompare and contrast todays culture with his proposed futuristicculture. But one theme that both Brave New World and Fahrenheit 451 use incommon is the theme of individual discovery by refusing to accept apassive approach to life, and refusing to conform. In addition, therefusal of various methods of escape from reality is shown to be apath to discovery. In Brave New World, the main characters of BernardMarx and the Savage boy John both come to realize the faults withtheir own cultures. In Fahrenheit 451 Guy Montag begins to discoverthat things could be better in his society but, sue to someuncontrollable events, his discover happens much faster than it wouldhave. He is forced out on his own, away from society, to live withothers like himself who think differently that the society does. Marx, from the civilized culture, seriously questions the lack ofhistory that his society has. He also wonders as to the lack of books,banned because they were old and did not encourage the new culture. Byvisiting a reservation, home of an uncivilized culture of savages,he is able to see first hand something of what life and society use tobe like. Afterwards he returns and attempts to incorporate some ofwhat he saw into his work as an advertising agent. As a result withthis contrast with the other culture, Marx discovers more abouthimself as well. He is able to see more clearly the things that hadalways set him on edge: the promiscuity, the domination of thegovernment and the lifelessness in which he lived. (Allen)John, often referred to as the Savage because he was able toleave the reservation with Marx to go to London to live with him, alsohas a hard time adjusting to the drastic changes. The son of twomembers of the modern society but born and raised on the reservation,John learne d from his mother the values and the customs of thecivilized world while living in a culture that had much differentvalues and practices. Though his mother talked of the promiscuity thatshe had practiced before she was left on the reservation (she wasaccidentally left there while on vacation, much as Marx was) and didstill practice it, John was raised, thanks to the people around him,with the belief that these actions were wrong. Seeing his mother actin a manner that obviously reflected different values greatly affectedand hurt John, especially when he returned with Marx to London. Johnloved his mother, but he, a hybrid of the two cultures, was stuck inthe middle. (May)These concepts, human reaction to changes in their culture andquestioning of these changes, are evident throughout the book. .u9b832778fd5c042a3bfe52565c4d1ac6 , .u9b832778fd5c042a3bfe52565c4d1ac6 .postImageUrl , .u9b832778fd5c042a3bfe52565c4d1ac6 .centered-text-area { min-height: 80px; position: relative; } .u9b832778fd5c042a3bfe52565c4d1ac6 , .u9b832778fd5c042a3bfe52565c4d1ac6:hover , .u9b832778fd5c042a3bfe52565c4d1ac6:visited , .u9b832778fd5c042a3bfe52565c4d1ac6:active { border:0!important; } .u9b832778fd5c042a3bfe52565c4d1ac6 .clearfix:after { content: ""; display: table; clear: both; } .u9b832778fd5c042a3bfe52565c4d1ac6 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9b832778fd5c042a3bfe52565c4d1ac6:active , .u9b832778fd5c042a3bfe52565c4d1ac6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9b832778fd5c042a3bfe52565c4d1ac6 .centered-text-area { width: 100%; position: relative ; } .u9b832778fd5c042a3bfe52565c4d1ac6 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9b832778fd5c042a3bfe52565c4d1ac6 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9b832778fd5c042a3bfe52565c4d1ac6 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9b832778fd5c042a3bfe52565c4d1ac6:hover .ctaButton { background-color: #34495E!important; } .u9b832778fd5c042a3bfe52565c4d1ac6 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9b832778fd5c042a3bfe52565c4d1ac6 .u9b832778fd5c042a3bfe52565c4d1ac6-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9b832778fd5c042a3bfe52565c4d1ac6:after { content: ""; display: block; clear: both; } READ: Poverty and Child Development EssayHuxleys characters either conform to societys demands for uniformityor rebel and begin a process of discovery; there are no people in themiddle. By doing so, Huxley makes his own views of man and societyevident. He shows that those who conform to the brave new worldbecome less human, but those who actively question the new values ofsociety discover truth about the society, about themselves, and aboutpeople in general. An example of this is Huxleys views of drugs as anescape. The conforming members of society used widely a drug calledsoma, which induces hallucinations and escapes from the consciousworld for two to eight hour periods. Those very few who didnt, Johnincluded, mainly did not because they thought the drug either uncleanor an easy escape, one not needed in a society aiming at making lifevery simple. By refusing to go along in this escape from reality,John is ultimately able to break from society and define his owndestiny. In Fahrenheit 451 Guy Montag, the main character, is able to seethrough the government and the official policies of his society. Hedoes so by gradually beginning to question certain aspect of societywhich most simply accept as fact. Montags job as a fireman serves asa setting to show how many people passively accept the absurdity oftheir society. Instead of rushing to put out fires, as firemen todaydo, Montag rushes to start fires, burning the books and homes ofpeople reported to have books. This was considered by most people tobe a respectable profession. But on different occasions Montag took abook out of burning homes and would from time to time read them. Fromthis, he begins to to question the values of his society. Montags marriage also serves a setting to contrast passiveacceptance versus questioning of societys values. His marriage isnot the happy kind that couples today experience but more like acoexistence. He and his wife live together and he supports her, thoughhe apparently neither loves her a great deal or expects her to lovehim. This relationship and living arrangement, with its lack of love,is Bradburys way of showing what life could be like if people notonly stop communicating but stop thinking and choosing, thus loosingcontrol over their lives. Montag and his wife continue to livetogether though people in that situation today would not hesitate toterminate such a relationship. Montags wife apparently accepts thisrelationship because it is normal for the society in which she lives. (Wolfheim)Works CitedAllen, Walter The Modern Novel. Dutton, 1964May, Keith M. Aldous Huxley. Paul Elek Books Ltd., 1972Wolfheim, Donald The Universe Makers. Harper and Row, 1971

50 Idioms About Fruits and Vegetables

50 Idioms About Fruits and Vegetables 50 Idioms About Fruits and Vegetables 50 Idioms About Fruits and Vegetables By Mark Nichol Food, one of the necessities of life, figures often in traditional expressions. Fruits and vegetables, specifically, account for some of the most familiar idioms, including the following. Fruit 1. To compare â€Å"apples and oranges† is to uselessly compare unlike things. 2. The â€Å"apple of (one’s) eye† is a favorite or well-like person. 3. To say that â€Å"the apple never falls far from the tree† is to suggest that a person’s personality traits are close to those of the person’s parents. 4. â€Å"As American as apple pie† means that something is quintessentially representative of American culture or values. 5. â€Å"(As) sure as God made little green apples† suggests certainty. 6–12. To be a â€Å"bad apple† or a â€Å"rotten apple† is to be a bad person. Meanwhile, to say that â€Å"one bad (or rotten) apple spoils the whole bunch (or barrel)† implies that one flawed element or person can undermine an effort or a group, and to be â€Å"rotten to the core† is to be thoroughly bad or worthless. 13–14. â€Å"How do you like them apples?† (or â€Å"How about them apples?†) is a neutral or taunting comment, depending on the context, that refers to an undesirable state or situation. 15–16. To â€Å"polish (one’s) apple† is to flatter someone; a flatterer is an â€Å"apple polisher.† 17. To â€Å"upset the apple cart† is to ruin plans. 18. A â€Å"banana republic† is a weak or corrupt country. 19–20. A â€Å"second banana† is a subordinate, and the â€Å"top banana† is the leader. 21–22. To â€Å"go bananas† is to become excited or crazed, and â€Å"to drive (someone) bananas† is to annoy or irritate someone. 23. Something in â€Å"cherry condition† is excellently maintained or restored. 24. To â€Å"cherry-pick† is to select carefully. 25. â€Å"Life is a bowl of cherries† means that life is easy. 26. To â€Å"not give a fig† is to be unconcerned. 27. A â€Å"lemon† is a flawed or worthless item; the idiom often refers to a vehicle. 28. â€Å"Melon† is sometimes used as slang for head or, vulgarly, for large breasts. 29. To say that someone or something is a â€Å"peach† means that they are beautiful, excellent, or sweet. 30. When everything is â€Å"peaches and cream,† life is going well. 31. A â€Å"plum† assignment or job is a highly coveted one. 32. One is said to have â€Å"sour grapes† when one belittles something one covets but cannot obtain. Vegetables 33–36. To be â€Å"full of beans† is to talk nonsense, and to â€Å"not know beans† is to be ignorant or uninformed. To be â€Å"not worth a hill of beans† is to be worthless, and to â€Å"spill the beans† is to tell a secret. 37–38. To â€Å"dangle a carrot† before someone is to encourage them with an incentive, and the carrot in â€Å"carrot and stick† is an incentive or reward. (The stick is the punishment.) 39. A â€Å"carrot top† is a red-haired person. 40. Someone â€Å"as cool as a cucumber† is very self-possessed under pressure. 41. To â€Å"pass an olive branch† is to make peaceful or reconciliatory overtures. 42. A â€Å"pea-brained† person is stupid. 43. Fog or something else very dense can be described as being â€Å"as thick as pea soup.† 44. To be â€Å"like two peas in a pod† is to be very close with or similar to someone. 45. To be â€Å"in a pickle† is to experience complication. 46. A â€Å"couch potato† is someone who spends an excessive amount of time seated watching television or playing video games. 47–48. A â€Å"hot potato† is a controversial or difficult issue, but to â€Å"drop (someone or something) like a hot potato† is to abandon the person or thing. 49. Something that is â€Å"small potatoes† is insignificant. 50. â€Å"Salad days† refers to the youthful period of one’s life. Fruits and vegetables figure occasionally in figurative references to color, such as â€Å"beet red† (the color of embarrassment), or descriptions of specific hues, like â€Å"cherry red,† as well as other comparisons, including â€Å"pear shaped.† The words fruit and vegetable themselves appear occasionally in idiomatic phrases, including the following: To â€Å"bear fruit† is to produce results. â€Å"Forbidden fruit† is something attractive but not allowed. The â€Å"fruits of one’s labors† are the results of the person’s efforts. To â€Å"become a vegetable† is to be rendered physically disabled or to virtually cease physical activity. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:50 Rhetorical Devices for Rational WritingWriting the Century10 Functions of the Comma

Lyndon B Johnson Fast Facts

Lyndon B Johnson Fast Facts Lyndon Baines Johnson succeeded to the presidency upon the assassination of John F. Kennedy. He had served as the youngest Democratic Majority Leader in the United States Senate. He was extremely influential in the Senate. During his time in office, major Civil Rights legislation was passed. In addition, the Vietnam War escalated.   Following is a quick list of fast facts for Lyndon B Johnson. For more in-depth information, you can also read the Lyndon B Johnson Biography Birth August 27, 1908 Death January 22, 1973 Term of Office November 22, 1963 - January 20, 1969 Number of Terms Elected 1 Term; Completed Kennedys term of office after his assassination and then was elected again in 1964 First Lady Claudia Alta Lady Bird Taylor - While serving as First Lady, she advocated beautifying Americas highways and cities.   Chart of the First Ladies Lyndon B Johnson Quote Just like the Alamo, somebody damn well needed to go to their aid. Well, by God, Im going to Vietnams aid. Major Events While in Office Vietnam Conflict Continues (1963 - 1969)Civil Rights Act (1964)Twenty-Fourth Amendment ratified outlawing the poll tax (1964)Medicare and Medicaid (1965)Twenty-Fifth Amendment ratified concerning the order of succession for the presidency (1967)Dr. Martin Luther King, Jr. assassinated (1968)Robert Kennedy assassinated (1968)Pueblo Incident (1968) Related Lyndon B Johnson Resources These additional resources on Lyndon B Johnson can provide you with further information about the president and his times. Essentials of the Vietnam War. Vietnam was a war that brought great pain to many Americans. Some would consider it to be an unnecessary war. Discover its history and understand why it is an integral part of American History. A war that was fought at home as well as abroad; in Washington, Chicago, Berkeley and Ohio, as well as Saigon.Chart of Presidents and Vice Presidents. This informative chart gives quick reference information on the presidents, vice-presidents, their terms of office, and their political parties.

Intellectual Property Law, Scenario based question Essay

Intellectual Property Law, Scenario based question - Essay Example Marina and Ms. Leona developed a concept while at college and used it upon graduation to develop related products and market them through the companies they had established. Their products, known as the ‘Bus Weasel’ and the ‘Tube Ferrett’, operate by sourcing data from GPS locators on public vehicles and video images from CCTVs in the London underground to estimate the amount of congestion at various traffic points and compute alternative, less congested routes that the users of these products may take to overcome potential delays. The two products described above have faced intense criticism through the publication of a book titled ‘Rush Hour Weasel’ that has not only criticized their concept, but has also projected them as threats to public security. Further, another company is marketing a similar product known as the ‘Metro Rat’ in the cities of New York and Paris and hopes to expand into other locations. Under these circumstances, Maria and Leona (henceforth referred to as the Clients), who maintain registered trademarks for all their products, logos, brand names and slogans, face the potential threat to their business from various corners. The subsequent chapters will highlight some of the avenues that the clients can adopt in order to mitigate the risks faced by their companies and products s using the laws for intellectual property. There will also be an elaborate focus on utilizing these laws to identify areas for charging the publishers and the competitor on relevant grounds to make up for any damage caused. A copyright is an intellectual property that provides exclusive rights to the owner of an original piece of work for a specific period of time. A copyright covers several aspects concerning the intellectual property ranging from its use and distribution to its publication and adaptation1. Without a copyright, or after the expiry of the copyright, the work is

Addictions in the 21st Century Essay Example | Topics and Well Written Essays - 500 words

Addictions in the 21st Century - Essay Example It started in the 19th century. Addiction 2 is a compulsion to substance abuse that causes major problems in the society. Addiction 3 results into dependency especially when one becomes addicted to specific activities and behaviors. Finally, addiction 4 is seen when an individual engages in activities repeatedly; however, such activities are harmless. Addiction is common in the 21st century because people fail to concentrate on a single habit. Instead, they are obsessed by various activities such as video games, chartroom, internet, emailing, watching pornography, and using cell phones. In addition, the high rate of addiction in the 21st century is caused by the inability of the media to educate people on the dangers of addiction. This is because they reassure people using humored indications that glorify addiction. Most people in the 21st century are restless and dissatisfied. They participate in activities such as surfing, watching pornography, gambling, playing computer games, abu se of substances. These activities usually lead to dependence. People in the 21st century feel that they lack connections and relationships in their life. They prefer to address the emptiness with activities that lead to addiction. The 21stcentury is characterized by several activities that cause stress. This makes people to engage in processes that lead to addiction.

Felony Murder Essay Example | Topics and Well Written Essays - 500 words

Felony Murder - Essay Example Felony murder is one of the most critical crimes in the United States. Felonies vary in type and form, but the common denominator is that any death that occurs in the course of crime is treated as felony murder. Crime perpetrators may or may not cause death in the line of crime, determining the extent of felony murder law application. Any person who commits a felony and causes death to another person in the course of that felony is guilty of felony murder according to felony murder law (Binder, 2012). The crime perpetrator is highly likely to be charged and convicted for first degree murder. While felony murder and how this murder is realized remains critical to serving justice, it is important to account for the proportion of people who are caught up in the acts of crime, and then held equally responsible for the murder(s) that occur. It is important to note that every single crime perpetrator found guilty of felony murder should be substantial punished for it. However, this should be controlled and limited to direct participants in criminal activities that result in felony murder. There have been myriad reported cases on conviction of persons who do not even realize that they are in the middle of criminal activities when felony murders take place. In other words, as much as criminals should be held accountable for the deaths of innocent persons, there should be provisions for isolated cases following critical investigations into such matters. This can serve as an effective way to ensure that innocent persons are not incarcerated for felony murders that they can hardly explain. The idea of felony murder law is to protect innocent persons from being hurt or losing their lives at the verge of crime (Binder, 2012). Of course, this is a welcome move for protecting citizens in the event of crime. However, care should be taken in evaluating the conditions under which felony murders occur, in order to safeguard the interests of all persons.

Marketing Report on Cadbury India ltd

Marketing Report on Cadbury India ltd Cadbury India ltd. began its operations in India 1948 by importing chocolates. After 62 years of existence in India Cadbury enjoys a value market share of over 70 %- the highest Cadbury brand share in the world. The research looks after the various types of analysis such as PEST analysis and SWOT analysis and also contains the Marketing mix of various aspects of the organization. A strategic recommendation is also recommended to the company to increase its sales and to increase its profits and the conclusion it concludes the result of the analysis and its result as recommendation. Cadbury India Limited is a fully owned subsidy of Kraft Foods Inc. with approximately $50 billion, on 2nd February 2010 Kraft foods has sealed its takeover over Cadbury, the combined company is the worlds second largest food company making delicious food products for billions of its consumers in more than 160 countries and employ approximately 140,000 and have operations in more than 70 countries.(bbc,2010) In India, it began its operation in the year 1948 by importing chocolates initially. Today the company has five company owned manufacturing facilities at Thane, Induri(Pune) and Malanpur (Gwalior), Bangalore and Baddi(Himachal Pradesh) and four sales units spread across the country. Presently the company operates in four categories namely Chocolate confectionary, Milk Food Drinks, Candy and Gum category. In the chocolate confectionary business, Cadbury has been the undisputed leader over the years because of its popular key brands like Dairy milk, Perk, 5 star, etc. In the Milk fo od drinks business the companys main product is Bournvita. In the candy segment Halls is the companys product and in the gum segment the product is Bubbaloo. Today with an unmatched portfolio in confectionary, snacking and quick meals it is worlds no.1 Confectionary company (Cadbury India Limited n.d., 2010). The Indian Confectionary Market: The Indian Confectionary Market is estimated at around 223500 tons which is valued approximately at Rs. 41 billion. This market sees a steady growth of 11.5% annually. The market can be segmented into chocolates, sugar boiled confectionary, chewing gums and mints. Cadbury is the undisputed market leader and has a market share of 68% and Nestle being its immediate competition has a market share of 22%. Cadbury Indias market share in cocoa based products is 35% with Dairy milk solely accounting for 30% (Pandey 2006, p.212). The other competitors apart from Nestle are confectionary companies like Amul, Wrigleys, Lotte, etc; however these companies have a comparatively small market share. Industry Trends: Since Chocolate and Confectionary are mainly consumed in the urban areas, hence the industry witnesses a 73% skew towards the urban market, 27% towards the rural market. Overall industry growth is estimated at 23% in the chocolate segment and a decline of 19% in the sugar confectionary segment (Cadbury India Limited n.d.). With emerging trends and lifestyle changes, chocolate and confectionary nowadays arent only consumed by children. All confectionary companies have shifted their focuses to Adults as well; this shift explains the reason to the large variety of flavor variants, pack and size variants. According to a consumer research, 42% of adults stated they purchased confectionery to eat straightaway when on the move, 57% of those working full time eat chocolate bars while at work and 49% of people having nuclear families said that they prefer to munch on a chocolate bar when relaxing at home (Keynote 1999). Hence due to lifestyle changes the chocolate/ confectionary market has ex perienced a steady growth over the recent years.(confectionary, 2009) PEST Analysis: PEST analysis involves assessment of the Political, Economic, Social, and Technological. (Kitchen Proctor 2001). Political: According to the Safe Food Guide released by Greenpeace, the food products of Cadbury contained certain genetically modified crops which proved to be hazardous to health (Press Trust of India 2007). However, the company escaped out of these political implications when CRISIL gave an AAA rating to the company (Cadbury India Limited 2009), the company also got a clean chit from the FDA after the worm controversy. Economic: Many MNCs and Companies had to bear the wrath of the global recession. Surprisingly, at the time of global recession the sale of Cadbury chocolates had gone up by 7% in countries like India, Britain and South Africa. Cadburys CEO Todd Stitzer was confident that he would be able to achieve the 2009 sales target and he also quoted that since the recession has given rise to the stay-at-home culture, people prefer to buy chocolates and confectionary as these are affordable luxuries and act as a mood enhancers in bad times (Press Trust of India 2009) (Appendix 1). Social: Cadbury India set up non-formal schools for the children of migrant workers in Baddi, the company also tied up with Bharti and Walmart to support education needs of underprivileged children. The Sarvam programme catered to the victims of the Asian Tsunami in 2004 (Cadbury India Limited 2005b). These are just a few ways in which the company proves itself to be a socially ethical organization. Technological: The pappu pass ho gaya ad campaign proved to be an instant hit with the masses, however in 2005; the companys task was to increase Dairy Milks customer franchise. The main idea was that children should celebrate the joy of passing their exams with a Cadbury Dairy Milk, this eventually led to the tie -up with Reliance web world, wherein students across 66 examination boards in the country could access their results on R-world through Reliance mobiles. If they passed a message congratulating them on their moment of delight from Dairy Milk was displayed. This was an extremely innovative way of using technology and various marketing communications. This effort was awarded the Bronze Lion at the Cannes Media awards in 2005 (Cadbury India Limited 2006) Table: SWOT Analysis Strengths Weaknesses Strong market position Wide geographic presence Robust revenue growth Declining profitability Product recall Opportunities Threats Inorganic growth Demerger of Americas beverages business Increasing health consciousness Industry consolidation Increased competition from private labels Increasing distributor costs Source:( Datamonitor,2009) Strengths :- 1. Strong brand equity in India 2. due to 54 years of presence in India has deep penetration- 2100 distributors; 450,000 retailers, 60 mid urban (22%) customers . 3. low cost of production due to economic of scale. That means higher profits, better market penetration. 4. Second best manufacturing location throughout Cadbury Schweppes. 5. Strong global market position The companys Indian business has a leading presence in chocolate with 71% market share. The company acquires leading market share in Thailand in gum and candy, at 63% and 31% respectively. In Malaysia, it has a number one market share in chocolate at 29%, and in gum it has a number two position with a 19% market share. In Australia as well the company has a number one position in chocolate (53% market share) 6. Wide geographic presence The company operates along with its subsidiaries in the UK, the eurozone, the US, central and southern America, Australia and other parts of Asia pacific. Wide geographical presence enables the company to cater to diversified markets and thus reduce its business risk.(anonymous, 2010 ) Weakness :- 1. Poor technology in India compared to current international technologies (Godiva, Mozart, fazer,dint,naushans,etcà ¢Ã¢â€š ¬Ã‚ ¦..) 2. ltd. Key products, only one central brand (CDM). Pralines range totally wising in india 3.Make in India tag once the economy opens up wore and imports rush in 4. Declining Profitability The operating profit of the company declined at a rate of 13.3% compared with 2006 to reach 788 million pounds during FY2007. Declining profitability will adversely affect the operations of the company. (Anonymous, 2010) Opportunities :- 1. Tremendous scope for per capita consumption (160gms of 8-10kg) 2. Increasing per capita national income resulting in higher disposable income. 3. Growing middle class and growing urban population 4. Increasing gifts cultures 5. Increasing health consciousness Consumers are increasingly aware of the risks associated with obesity and poor dietary habits. The companys wellness (including products like sugar-free and fat-free products, and medicated candy) sub- category, accounted for around 30% of confectionary revenue in 2007. The company thus is well positioned to benefit from the rising demand for healthy foods worldwide. (Anonymous, 2010 ) Threats:- 1. Industry consolidation 2. Increasing distribution costs Higher fuel prices are likely to have a direct impact on the companys distribution cost and may directly affect its margins. 3. Increased competition from private labels Private-label goods generally lower priced products sold under a stores own name, are a constant threat to other brands goods, especially during times of economic weakness with increasing popularity of these private labels combined with the depth of their penetration in local markets, Cadbury may see the erosion of its market share in certain geographies and is likely to face a bigger challenge from these private labels in future. (Anonymous, 2010 ) Marketing Mix 4 PS of Marketing 1- PRODUCT The average company will compete for customer by conforming to his expectation consistently, but the winner will surpass them by constantly exceeding his expectation, delivering to his door step additional benefits which he would never have imagined. Cadburys offer such product. The wide variety products offered by the company include:- Chocolate Confectionary Dairy Milk Fruit Nut 5 Star Break Perk Gems Éclairs Nutties Temptation Milk Treat Food Drinks Bourn vita Drinking chocolate Cocoa 2. Price:- Second P of marketing is not another name for blindly lowering prices and relying on this strategy alone to increase sales dramatically. The strategy used by Cadbury is for matching the value that customer pays to buy the product with the expectation they have about what the production is worth to them . Cadburys has launched various products which cater to all customer segments. So every customer segment has different price expectation from the product. Therefore maximizing the returns involves identifying right price level for each segment and then progressively moving through them. Dairy milk Rs. 15 Perk Rs.10 5 Star Rs.10 Fruit and Nut Rs.22 Gems Rs.10 Break Rs.5 Nutties Rs.18 Bournvita(500gm) Rs.104 Drinking chocolate Rs.50 PLACE:- Distribution Equity: It takes much more time and effort to build, but once built, distribution equity is hard to erode. The fundamental axiom of Indian consumer market is this; You can set up a state-of-the-art manufacturing facility, hire the hottest strategies on the block, swamp prime television with best Ads, but the end of it all, you should know how to sell your products. The cardinal task before the Indian market in managing is to shoe-horn its product on retail shelves. Buyers are paying for distribution equity not brand equity and market shares. Why does the company need distribution equity more in India? In a product and price parity situation, the brand that sells more is the one that reaches the highest number of customers. India 1 billion people, 155 million household has over 4 million retail outlets in 5351 urban markets and 552725 villages, spread cross 3.28 million sq. km. television has already primed and population for consumption, and the marketer who can get to the consumer ahead of competition will give a hard-to-overtake lead. But getting their means managing wildly different terrains-climate, language, value system, life style, transport and communication network and your brand equity isnt going to help when it comes to tackling these issues. Own distribution network consist of clearing and forwarding (cf) agents distribution stockiest. This network of distribution can either contact to the retailers directly. Once the stock product reaches retailers, the prospective customers can have access to the product. Cadburys distributes the product in the manner stated above. Cadburys distribution network has expanded from 1990 distributors last year to 2100 distributors and 4,50,000 retailers. Beside use of TI to improve logistics, Cadbury is also attempting to improve the distribution quality. To address the issue of product stability, it has installed visi colors at several outlets. This helps in maintaining consumption in summer when sales usually drops due to the fact that the heat affects product quality and thereby off takes. The increase in distribution is going to be accompanied by reduction in channel costs. (Anonymous, 2010 ) Promotion:- Effective advertising is rarely hectoring or loudly explicit..,it often both attracts and generates arm feelings. More often than not, a successful campaign has a stronger element of the unexpected a quality that good advertising shares with much worthwhile literature. To penetrate into the inner recesses of customer memory, communication must first ensure exposure, grab his acceptance and then extract retension competing with thousands of other units of communication trying to do the same. Thereafter it was the job of the advertising to communicate customer the wonderful feeling that he could experience by re-discoursing the careful, unselfish conscious, pleasure- seeking child within him and graft these feeling into Ad campaign like Khane Walon Ko Khane Ka Bahana Chahiye for CMD and Thodi Si Pet Pooja Kabhi Bhi Kahin Bhi for perk have been sure shot winner with the audience. The next round of activity will include the wafer-chocolate Perk and the Picnic bar, which has faced problems with its taste, because of the peanut it contains. Milk treat has also been launched in a module bar form, just in time of Diwali gifting market. Éclairs has got potential for much wide distribution, in a small sweets that airlines, hostels, and up market retail outlet offer to guest and customers. Ad spend in 2000 was about 14% of sales and the management said that plans to maintain as spend at this level in the current year also. Its a combination of spiffing up its key brands, researching and improving the newer products that havent taken off, supported with high ad-spends that Cadbury hopes will see it emerges stronger after the current slowdown, as well as expand the market. (Anonymous, 2010 ) Critical analysis of Marketing mix:- Product is a output of the company, Being a market leader the level of expectation from the company is at a very high level and thus it is important for the company to maintain its Products quality, shelf life and freshness of the product are the most important factors for the company. Product is the life of the company and is the most important factor. In 2003 Cadbury India had to face the plight of the worms controversy. After receiving complaints from various states across the nation, the Food and Drug Administration of India took action against the firm, confirmed reports of worms being found in Dairy Milk chocolates. The FDA officials werent certain if the manufacturing was to be blamed for the infestation but they were sure that there was some problem in the packaging, meanwhile the company assured the FDA that it will change the packaging and come up with a tamper-proof seal packing (Kamdar 2003). Shortly after, the company came up with the purity sealed packaging and stored the chocolates in cool dispenser units to prevent melting of chocolates. The companys GM for marketing Mr. Sanjay Purohit in a press conference stated that We have regained 90 percent of the sales levels (Mathur 2004). Pricing is also an important factor, Factors like competition, internal costs, and the positioning and corporate objective of the company need to be taken into consideration by a company before pricing a product. Premium pricing(relative to the competing brands) with special emphasis on taste and quality is recommended. The premium pricing does not suggest that the offering is made unaffordable to the target consumer. A high price would accompany a promise for a better taste and quality. Therefore, the brands, taste quality needs to justify the high price. As seen in the table below nestle and Cadburys are pitted against each other and Amul is the cheapest brand in the market Considering the above, a premium pricing strategy, with the assurance of good quality and better taste, in a market that is not high on price sensitivity may prove to be a success. Cadbury dairy milk is priced at Rs.15/- for 40 gms Nestlà ©s Milk chocolate at Rs.13/- for 40 gms Amul is priced at Rs.10/- for 40 gms(Kevin jacob,2007) Place Positioning is simply concentrating on an idea or- even a word defines that company in the mind of the consumer. It is more efficient to market one successful concept to one large group of people than 50 product or service ideas to 50 separate groupà ¢Ã¢â€š ¬Ã‚ ¦ repositioning is a must when customer attitude have changed and product have strayed away from the consumers long standing perception of themà ¢Ã¢â€š ¬Ã‚ ¦ Cadburys is an anchor in sea of confectionary products. as a variety of competitive claims assails her senses, today customer uses complicated decision making process to assess the alternative before making a purchase. Since cadburys is more clearly associated with a particular set of attributes in terms of benefits and prices, the quicker becomes its search process. Promotional activities like Dil ko jab khushi choo jaaye, kuch meetha ho jaaye In the early 90s, chocolates were perceived as being meant for kids. However in the mid 90s, Cadbury repositioned itself, and shifted its focus, became a chocolate for the kid in all of us. This communication is aimed at all age groups from Children to the Youth and even Adults. The main objective behind this commercial was to make people realize that every little or big happy moment was to be celebrated with a Dairy milk. The communication also aimed at making chocolate consumption a habit (Pandey 2006, p.215). The audiences were expected to make Dairy milk a part of their lives. Every moment of happiness like passing the exams, meeting a celebrity, winning a game of cards, etc was meant to be cherished and celebrated by eating Dairy milk. This chocolate was meant to be a Celebration of Life and its happiness. The commercial was a simple, sweet and effective piece of communication. It had a very simple approach of celebrating joyous moments of life with Cadbury. The feelings, expressions, emotions portrayed by the actors in the commercial were enough to hit the emotional chord of the audiences. The ad was simple and direct in its content and visual presentation. The emotions displayed brought out the life and depth of the commercial. The brand also shifted its image from being only for kids to being a chocolate for all age groups. The punch line became extremely popular with the masses and people began to associate the chocolate to every happy moment. Strategic recommendation:- Cadbury India is a very experienced player in its field and is going well on its business in India but a bit of concern is its pricing of the confectionary products which is a bit high as compared to its competitors this is a place where the company is facing challenges from its competitors, The company also vouched this problem and in 2008 started a programme home grown supply where it started the production of cocoa in India. (Business India intelligence,2009) Cadbury is also hoping to change its dependence on imported cocoa. A 30% import duty on cocoa beans, which are mostly grown in Ghana and the Ivory coast markets that are also less politically stable than India- has led Cadbury seek to source more beans domestically. In a venture called the Cadbury cocoa partnership (which also operates in Ghana, Indonesia and the Caribbean), it hopes to persuade 20% of Indian coconut farmers to include cocoa trees in their plantations. It is pursuing this goal by giving farmers saplings and providing technical expertise. Last year 5m cocoa saplings were planted another 7.5m in 2009, ultimately making India self-sufficient in cocoa production by 2015. Thus, it is hoped, can be achieved with a little disruption as possible. One of the advantages of cocoa seedlings is that they can grow alongside coconut palms in southern India and do not require the clearing of forests for plantation. Although this programme is not being exposed as it could have been used.(Business india intelligence,2009) Recommendation:- The recommendation for the company is to work on the cocoa production in India as in India major group is farmers but they are not aware of the benefits of this cultivation, if the company promotes the cultivation and get good production from India then this can result in resuming the issue of high price of the products like chocolates, snacks etc. the company then can control its prices and could be competitive with its competitors which is its biggest problem in the market and also the company can Increase its profits by the use of this practice as the company has to pay 30% duty on imports of the cocoa from other countries like Ghana and Ivory coast and if they can get the same crop from the domestic region than they can get a good return on their Profit sharing ratio. (Business india intelligence,2009) To meet the increasing demand of cocoa seeds increasing number of farmers are taking cocoa cultivation as an inter crop along with the coconut to double their incomes .The industrys graph is slated to shoot up as the demand for cocoa seeds has sharply rised in India and in foreign markets as well for exports. Tamil nadu and the southern regions of India have the most favorable environment for the cultivation of cocoa. The present production of India is around 10,000 tons meeting only half of the total demand of around 20,000 tons. (jaya kumar,2008) Indias Cocoa Development board is also understood to have undertaken a similar initiative to increase the production to 16,000 tons in two years time. Indias annual consumption of the beans is about 20,000 tons and more than 40 percent of its total requirement is still met through imports .(jose roy,2009) According to Cadburys India forecast, cocoa demand is growing around 15 percent annually and will reach about 30,000 tons in the next 5 years. Industry observers said India through public- private partnership was attempting a cocoa revolution once again in the country to become a bellwether state of the beans in the region. (jose roy,2009) Conclusion:- This Report demonstrates Cadbury Indias hold in the Indian market and shows its position in the Indian market it also describes the various analysis like SWOT and PEST which describes various features about the company and the marketing mix which shows its marketing abilities and its strategies, the recommendations are also given to improve its position in the Indian market and to increase its profits. The Chocolate industry remained unaffected by the recent economic changes in the world and since Cadbury is the market leader its growth rate, marketing strategies are ever changing keeping the current industry trends in mind. All Cadbury commercials also have been extremely effective and popular with the masses. This report Clearly states the companys hold and experience in the target industry and gives suggestions though which it can indorse its strong potential to continue to do well.

Gender Roles and Hypnosis :: Barker Regeneration papers

"Gender Roles and Hypnosis" Pat Barker's Regeneration explores the internal struggles of WWI soldiers, and their attempts to overcome the trauma of war experiences. One way in which soldiers were treated for psychological trauma was with hypnosis. Hypnosis is introduced to the reader on page 51. In this particular scene, Billy Prior is attempting to convince Dr. Rivers of his specific need for hypnotherapy, in order to recall his repressed memories. By recovering these painful memories through hypnosis, Barker's male patients find themselves able to embrace emotions rather than repress them. Prior is one particular example of the need to alter masculine gender roles in order to embrace emotions and be healed, a theme present in Regeneration. Hypnosis is derived from the Greek word hypnos, which means sleep ("Hypnotism"). However, the patient does not sleep during hypnosis. It has been described as a therapeutic method, which uses the "technique of inducement of trance, which is a state of semi-conscious relaxation, at the same time maintaining sensory contact with the environment" (Bernik). Hypnosis can produce various levels of perception, increased memory, increased attention and motor functions, and "higher intellectual functions" (Bernik). Historically there have been many uses for hypnosis, as David Deegan describes. The most general is to relieve all types of physical pain. During hypnosis, many patients have described their physical pain as feeling closer to a warming sensation. Another use involves the treatment of diseases such as asthma and irritable colon. Hypnosis can also be used to control various impulses that can contribute to anorexia, obesity, chemical addictions, and sexual impulses. Finally, hypnosis can be used to treat phobias such as panic disorder and anxiety. It was widely used in this manner in WWI due to a shortage of psychiatrists, mostly for the treatment of physical pain, itching, anxiety, and the "restoring of repressed traumatic experiences which could them be dealt with and understood, helping soldiers come to terms with dreadful events" (Deegan). Coming to terms with traumatic events through hypnosis is a positive consequence of restoring memory. Barker first refers to hypnosis and its assistance in restoring memory on page 51, where hypnosis represents proof of Prior's desire to be healed. Prior is arguing that he does in fact want to get better, but he does not agree with Rivers' psychoanalytic treatment. He claims he does not remember the latter part of his service in France, and he wants Rivers to try hypnosis so that he can recall his repressed memories.